Operation HOPE Inc. is a non-profit for-purpose organization working to disrupt poverty and provide economic inclusion for low and moderate-income youth and adults. My role in the company was collaborating closely with the Design Director as well as with other members of the Marketing team to create layouts for campaigns on social media and educating the viewers about Operation HOPE’s initiatives and programs that they offer.

The challenge was to create layouts that flow cohesively in a carousel and consistently reflect the approved Operation HOPE branding. Common elements that are seen in these campaigns include
photography, halftone patterns, and arrow motifs.